How Instagram Marketing can help your business.
Across the world, there are over 500 million Instagrammers – more than 300 million of whom use Instagram every single day, sharing an average of 95 million photos and videos per day. If your business has successfully advertised on Facebook and Twitter, then Instagram is a great way to expand your reach, increase brand awareness and rack up more conversions.
Why you should use Instagram for your business?
Visual marketing is often cited as a main trend since 2013. Because images appeal to emotions, they strike a chord with consumers, and resonate across cultures. On Social Networking sites in particular, photos drive more engagement than any other kind of post. Well it isn’t surprising, then, to see Instagram rise to popularity so fast.
With over 90 million monthly active users, the Instagram community is thriving and eager to share beautiful photos. Many companies are very aware of this new opportunity, and many big names have already jumped on the trend: Starbucks, MTV, Nike, Marc Jacobs, Red bull, just to name a few that adopted the mobile photo app early. Some smaller companies have followed also.
Sharing beautiful photos to develop a brand name and reputation is just the start of a successful visual marketing strategy on Instagram, later on it can be complemented with User Generated Content (UGC).
Instagrammers are already using Hashtags to share photos about their favorite brands and hopefully get noticed by them. In turn, by creating their own hashtags and running photo campaigns, these brands can create a context for their fans to share their photos of the company’s brand and thus more effectively leverage UGC.
What should business owners track and monitor on Instagram?
Tracking your business’ Instagram stats is the best way to know that it’s sharing the right content and that it is reaching and engaging with the right audience. Since now it easy because of the new Instagram for Business. It is where you can turn your Instagram account to a business just by linking your business’ fan page on Facebook. When you’re done switching your account for Business, you can get weekly insights in impressions, reach, profile views, top posts and more.
Influencers include their followers who prominently share around the brand, as well as the most popular users on Instagram. Locating thame can open a lot of doors to new and more targeted strategies.
In order to measure the community’s activity, brands can track Instagram Hashtags: the volume of photos shared, the number of likes and comments they generated and their overall reach. The same can be applied to track a campaign. You can use third party apps to get data for this since the Instagram Business account is a little new and needs more improvement on the Instagram analytics tool.
As is the case with other networks, monitoring the general activity and that of your company’s brand competitors helps your company stay relevant. Learning about the best practices and following the information about the newly launched Instagram campaigns is the best way to stay on top of trends and it should be an ongoing practice.
Thankfully their are many third party tools that will help you if you’re not satisfied or contented with Instagram’s own analytics page. And also there are many photo editing apps that will help enhance your pictures for Instagram, let us not forget that the pictures of your brand are also very vital and important if you want to start campaigning your brand.